Business

Whenever you promote your products or services, telling prospective customers what they will gain, benefit or achieve by using your products or services – what you are doing is ‘making a representation’ In business, a representation is simply a statement of fact made by a seller or service provider with the purpose of getting a […]

Have you ever thought of why your products or services has not recorded mind-blowing returns? Check your KLT. Yes! The Know, Like and Trust Factor in increasing productivity, customer engagement and referral. Ask yourself the following questions: Do the people that “need your products or services” KNOW you? (Note that I said: The people that […]

The basic aspects of a business are: 1. Branding is the practice of creating a name, symbol or design that identifies and differentiates a business and it’s products/services from other businesses. It is the way people perceive your business, the impression and image you create about your business. Basic elements of branding: a. Name and […]

So, I prefer ofada rice to any other type of rice – fried rice, jollof rice (Nigerian or Ghanian), coconut rice, chinese rice or peppered rice won’t even stand a chance, this is because of ofada’s unique taste and stew and also because of the additional health benefits. You see, that unique taste of ofada […]

Just post pictures of clothes, shoes and bags – on WhatsApp, Facebook and Instagram. Then put the caption: ‘come and buy what I am selling o!’ business has started. If I want to sell a product to you that way, would you buy from me? Surprisingly, that’s the way most people do ‘business’ today without […]

The only thing worse than being blind is having sight but no vision. – Hellen Keller. In simple terms, a vision statement focuses on tomorrow and what a business entity wants to ultimately become. It is a statement that reveals the “where” of a business entity.It describes where the business aspires to be upon achieving […]

Crucial question for critical thinking – what is a business? and why do you want to start a business? I will allow you ponder on the former while I address the later. If the owners of ‘failed businesses’ had answered this pertinent question before starting out, maybe they would have considered getting a job instead […]