- December 11, 2021
- Posted by: seyiolaoye
- Category: Customer
The AIDA model is an acronym – it stands for Attention, Interest, Desire and Action. It is a model used in marketing that describes the steps a customer goes through in the process of purchasing a product.
The steps proposed by the AIDA model are as follows:
Attention – The consumer becomes aware of a category, product or brand (usually through advertising)
Interest – The consumer becomes interested by learning about product or brand benefits and how the product or brand fits with lifestyle
Desire – The consumer develops a favorable disposition towards the product or brand
Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase
The steps to be taken by the seller at each stage are as follows:
Stage I. Secure attention
Stage II. Hold attention Through Interest.
Stage III. Arouse Desire
Stage IV. Create Confidence and Belief
Stage V. Secure Decision and Action
Stage VI. Create Satisfaction
AIDA is useful in helping a business owner understand the stage at which a consumer interaction is, with his business.